Approaching fan engagement in Asia-Pacific

Over 50% of the world’s consumers are based in Asia-Pacific alone, making the region a key market for local and overseas sports properties that want to engage passionate sports fans. This edition will offer discussion and insight in all areas of fan engagement, including how to approach APAC’s diverse sports landscape, the importance of connecting with fans through content, and how to grow and commercialise fanbases.

In partnership with

Fan engagement in a fragmented region

12th Jul | 08:00 BST - 
08:30 BST

Joachim Davy

Content and Creative Director

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Erica Kerner

Branding, Marketing & Communications Expert

Roddy Campbell

Director of Partnerships and International Business

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From casuals to fanatics: Engaging the 'right' APAC sports fans

12th Jul | 08:30 BST - 
09:15 BST

Justin Barrett


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Julia Farr

Head of Asia Pacific, International & New Business

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Tom Elsden

Senior Business Director


Nikhil Birla

Vice President, Gaming & Web3


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